Tooletries

The brand Tooletries contacted TAVO Studio to create a 0:30 duration commercial spot.

As part of the team, we have give the brand’s emphasis on design, functionality, and simplicity, we align the visual elements with these core pillars. Through art direction, we worked to establish a cohesive visual style that reflected brand identity.

Additionally, the creation of materials and textures for the 3D project. Working with Tooletries’ silicone-based products, it was a need to accurately replicate the material properties and textures in the digital environment such as their softness, flexibility, and durability.

During the process, we have consciously and strategically worked with the lighting of the shots to create a visually powerful aesthetic. We recognized the importance of using very harsh shadows to achieve this desired effect. By employing harsh shadows, we create intense contrasts between the illuminated areas and the shadowed regions. This highlights the details and shapes of Tooletries’ products, creating a visually strong and striking appearance.